Houdini
The Swedish brand combines minimalist design and maximum functionality with consistent sustainability. 100% of all materials are made from renewable or recycled raw materials, recyclable, biodegradable or certified.
- - 40 %HoudiniRollercoaster Hardshell Jacket Deep Red WomenMSRP 699,95 €419,95 €Available Sizes:XS
- - 40 %HoudiniDunfri Insulation Jacket Deep Red WomenMSRP 319,95 €191,95 €Available Sizes:XS
- - 40 %HoudiniDunfri Insualtion Jacket Crispy Blue WomenMSRP 319,95 €191,95 €Available Sizes:XSL
- - 40 %HoudiniPace Softshell Jacket True Black WomenMSRP 389,95 €233,95 €Available Sizes:S
- - 40 %HoudiniShelter Anorak Sand Dune WomenMSRP 549,95 €329,95 €Available Sizes:SM
- - 40 %HoudiniShelter Anorak Hardshell Jacket True Black WomenMSRP 549,95 €329,95 €Available Sizes:XSSML
- - 40 %HoudiniShelter Hardshell Jacket Sand Dune MenMSRP 549,95 €329,95 €Available Sizes:MLXL
- - 50 %HoudiniPace Hybrid Vest Frost Green WomenMSRP 169,95 €84,99 €Available Sizes:L
- newHoudiniMono Air Vest True Black Men159,95 €Available Sizes:MLXL
- newHoudiniDawn Dress Sage Green Women149,95 €Available Sizes:SML
- newHoudiniDawn Dress Purple Up Women149,95 €Available Sizes:SML
- newHoudiniGo Jacket Softshell Jacket Sandstorm Women249,95 €Available Sizes:SML
- newHoudiniGo Jacket Softshell Jacket True Black Men249,95 €Available Sizes:MLXL
- newHoudiniTree Tee T-Shirt Purple Up Women64,95 €Available Sizes:SML
- - 50 %HoudiniDunfri Insulation Jacket Shore Green WomenMSRP 319,95 €159,99 €Available Sizes:M
- newHoudiniWadi Pants Sage Green Men139,95 €Available Sizes:MLXL
- newHoudiniWalkabout Skirt Sage Green Women139,95 €Available Sizes:SML
- newHoudiniM's Shortsleeve Shirt Shirt Sage Green Men129,95 €Available Sizes:MLXL
- newHoudiniWadi Pants True Black Men139,95 €Available Sizes:MLXL
- - 50 %HoudiniMotion Top Pants True Black WomenMSRP 239,95 €119,99 €Available Sizes:S
- - 50 %HoudiniShelter Hardshell Jacket Shore Green WomenMSRP 499,95 €249,99 €Available Sizes:XS
- newHoudiniPower Houdi Fleece Jacket Sage Green Women239,95 €Available Sizes:SML
- newHoudiniPace Light Pants True Black Women139,95 €Available Sizes:SML
- newHoudiniStride Skirt True Black Women99,95 €Available Sizes:SML
- newHoudiniFive To Nine Jacket Hardshell Jacket True Black Men499,95 €Available Sizes:MLXL
- - 20 %HoudiniPower Wrist Gaiters Gloves True BlackMSRP 34,95 €27,95 €Available Sizes:M
- newHoudiniDawn Dress True Black Women149,95 €Available Sizes:ML
- newHoudiniRoute Shirt Skirt True Black Women159,95 €Available Sizes:ML
- newHoudiniTree Top Shirt Sandstorm Light Women109,95 €Available Sizes:SML
- newHoudiniPower Houdi Fleece Jacket No Dye Women239,95 €Available Sizes:SML
- newHoudiniFive To Nine Jacket Hardshell Jacket True Black Women499,95 €Available Sizes:SML
- newHoudiniPower Top Hat Beanie True Black39,95 €Available Sizes:SML
- newHoudiniThe Square Insulation Skirt True Black229,95 €One size
- - 40 %HoudiniOutright Houdi Fleece Jacket Cloudy Gray MenMSRP 229,95 €137,95 €Available Sizes:L
- - 50 %HoudiniZissou Beanie Sugar SnowMSRP 54,95 €27,45 €Available Sizes:M
- - 40 %HoudiniSleepwalker Insulation Skirt True Black WomenMSRP 159,95 €95,95 €Available Sizes:XSS
- newHoudiniTree Tee T-Shirt True Black Men64,95 €Available Sizes:MLXL
- - 40 %HoudiniOutright Houdi Fleece Jacket Cloudy Gray WomenMSRP 229,95 €137,95 €Available Sizes:L
- newHoudiniOutright Houdi Fleece Jacket Rock Black Women229,95 €Available Sizes:SML
- - 50 %HoudiniFall In Parka Mahogany Red MenMSRP 699,95 €349,99 €Available Sizes:S
- - 50 %HoudiniWadi Pants Mahogany Red MenMSRP 134,95 €67,45 €Available Sizes:M
- newHoudiniPower Houdi Fleece Jacket True Black Men239,95 €Available Sizes:MLXL
- newHoudiniOutright Houdi Fleece Jacket Sage Green Men229,95 €Available Sizes:MLXL
- newHoudiniPower Houdi Fleece Jacket Purple Up Women239,95 €Available Sizes:SML
- newHoudiniActivist Tee T-Shirt Soft Lavender Women84,95 €Available Sizes:SML
- newHoudiniOutright Houdi Fleece Jacket Dusty Pink Women229,95 €Available Sizes:SML
- newHoudiniTree Tee T-Shirt True Black Women64,95 €Available Sizes:SML
- newHoudiniLongsleeve Shirt Shirt Powderday White Men139,95 €Available Sizes:MLXL
- - 50 %HoudiniCover Tee T-Shirt Mahogany Red MenMSRP 84,95 €42,45 €Available Sizes:ML
- - 50 %HoudiniTree Dress Breeze Blue Light WomenMSRP 159,95 €79,95 €Available Sizes:SML
- - 50 %HoudiniTree Poloshirt Big Blue Light MenMSRP 119,95 €59,95 €Available Sizes:M
- - 50 %HoudiniCover Tee T-Shirt Powderday White WomenMSRP 84,95 €42,45 €Available Sizes:L
- - 50 %HoudiniTree Tee T-Shirt Purple Heather WomenMSRP 64,95 €32,45 €Available Sizes:L
- - 50 %HoudiniTree Dress True Black Light WomenMSRP 159,95 €79,95 €Available Sizes:S
- - 50 %HoudiniWadi Shorts Blue Illusion MenMSRP 94,95 €47,45 €Available Sizes:XL
- newHoudiniWalkabout Skirt True Black Women139,95 €Available Sizes:L
- newHoudiniTree Top Shirt True Black Light Women109,95 €Available Sizes:SML
- newHoudiniPower Houdi Fleece Jacket Out Of The Blue Men239,95 €Available Sizes:MLXL
- newHoudiniTree Tee T-Shirt Out Of The Blue Men64,95 €Available Sizes:MLXL
- newHoudiniPower Houdi Fleece Jacket True Black Women239,95 €Available Sizes:SML
- newHoudiniCover Tee T-Shirt True Black Women84,95 €Available Sizes:SML
Why is Houdini a WIR DENKEN UM brand?
For Houdini, there is no contradiction between sustainability and business. In its manifesto, the brand fixes its sustainable actions for a future worth living. As a WIR DENKEN UM brand, Houdini is characterised above all by the following points:
- The company is committed to responsibility throughout the supply chain
- The company produces locally in the EU and promotes fair working conditions
- The company pursues an environmentally friendly, resource-saving production policy
- The company is climate neutral
Maximum Functionality. Minimun Environmental impact.
In their manifesto, the Swedes commit to consistent sustainable action: "What drives us is a deep love for nature and the experiences it gives us. That’s why Houdini does everything in its power to treat the earth and people with respect and to make consumption as environmentally friendly as possible. Meanwhile, the entire collection is produced under environmentally and socially responsible conditions. All materials used are either made from renewable or recycled raw materials, recyclable, biodegradable or Bluesign-certified. Houdini is consistently taking the next steps on the way to a circular economy: while more than 60 % of all collection items are currently recyclable, the aim is to reach 100 % by 2022 and to establish alternatives to linear consumption. The company is focusing on rental, repair and second-hand. Houdini’s promise: "We will never slow down until we have reached the goal of a fully sustainable textile industry."