Fjällräven
Functional, durable and timeless: this is what outdoor clothing and equipment from Fjällräven stands for - and some designs have already developed cult character. Designed so that people can enjoy them for generations to come.
Fjällräven Highlights
- - 50 %FjällrävenExpedition Down Poncho Coat Black WomenMSRP 599,95 €299,95 €Available Sizes:LXL
- newFjällrävenWalk With Nature T-Shirt Suede Brown Men49,95 €Available Sizes:MLXL
- newFjällräven1960 Logo Badge Sweatshirt Chalk White Men119,95 €Available Sizes:MLXL
- newFjällrävenHemp Blend T-Shirt Chalk Rose Men59,95 €Available Sizes:MLXL
- newFjällrävenTravellers MT Hat Light Beige54,95 €Available Sizes:MLXL
- newFjällrävenArctic Fox Print T-Shirt Mais Yellow Women54,95 €Available Sizes:XSSML
- newFjällrävenAbisko Hike Pants Fossil Women179,95 €Available Sizes:3636S3838S40S
- newFjällrävenHigh Coast Pocket Bag Clay49,95 €One size
- newFjällrävenHigh Coast Hip Pack Mellow Yellow59,95 €One size
- newFjällrävenVardag Shorts Suede Brown Women129,95 €Available Sizes:36384042
- - 40 %FjällrävenLogo Sweatshirt Deep Patina / Misty Green WomenMSRP 119,95 €71,95 €Available Sizes:L
- newFjällrävenAbisko Wool Tank Top Chalk Rose Women74,95 €Available Sizes:SML
- newFjällrävenÖvik Lite Shirt Dark Navy / Dawn Blue Men89,95 €Available Sizes:MLXL
- newFjällrävenHC Hybrid Windbreaker Dark Navy Men229,95 €Available Sizes:MLXL
- newFjällrävenHigh Coast Lite Cap Fossil44,95 €Available Sizes:LXLS/M
- newFjällrävenStina Jacket Dark Navy Women229,95 €Available Sizes:XSSML
- newFjällrävenStina Jacket Port Women229,95 €Available Sizes:XSSML
- FjällrävenCanvas Belt Black34,95 €One size
- newFjällrävenCanvas Belt Dark Navy39,95 €One size
- newFjällrävenKarl Pro Pants Dark Navy Men169,95 €Available Sizes:4850525456
- FjällrävenGreenland Wax Care Product9,95 €Basic price: 110.56 € / KilogrammOne size
- newFjällrävenHigh Coast Lite Shorts Navy Women99,95 €Available Sizes:36384042
- newFjällrävenLush Logo T-Shirt Chalk Rose Women49,95 €Available Sizes:XSSML
- newFjällrävenKarl Pro Zip-Off Pants Dark Grey Men189,95 €Available Sizes:48505254
- newFjällrävenKarl Pro Shorts Dark Navy Men109,95 €Available Sizes:48505254
- newFjällrävenVardag Dungaree Pants Dusty Rose Women199,95 €Available Sizes:XS
- FjällrävenHigh Coast Hip Pack Rowan Red59,95 €One size
- newFjällrävenKarla Pro Pants Dark Navy Women169,95 €Available Sizes:36384042
- newFjällrävenBadge Långtradarkeps Cap Navy44,95 €Available Sizes:LXLS/M
- newFjällrävenKaipak Pants Uncle Blue / Dark Grey Men179,95 €Available Sizes:48S4850S5052S
- newFjällrävenÖvik Travel SS Shirt Dark Navy Men89,95 €Available Sizes:LXL
- newFjällräven1960 Logo Långtradarkeps Cap Indigo Blue44,95 €Available Sizes:LXLS/M
- - 40 %FjällrävenÖvik Heavy Flannel Shirt Patina Green / Deep Patina WomenMSRP 119,95 €71,95 €Available Sizes:XSS
- - 10 %newFjällrävenHigh Coast Foldsack 24 Backpack ClayMSRP 109,95 €98,95 €One size
- - 10 %newFjällrävenHigh Coast Foldsack 24 Backpack Shark GreyMSRP 109,95 €98,95 €One size
- newFjällrävenHigh Coast Hip Pack Clay59,95 €One size
- newFjällräven1960 Logo T-Shirt Mais Yellow Women49,95 €Available Sizes:SML
- newFjällrävenHemp Blend T-Shirt Dark Navy Men59,95 €Available Sizes:MLXL
- newFjällrävenAbisko Hike Pants Dark Navy Men179,95 €Available Sizes:48505254
- newFjällrävenNature T-Shirt Dawn Blue Men69,95 €Available Sizes:MLXL
- newFjällrävenAbisko Hike Shorts Dark Navy Men129,95 €Available Sizes:48505254
- - 40 %FjällrävenÖvik Path Knit Pullover Grey / Chalk White WomenMSRP 229,95 €137,95 €Available Sizes:XSSL
- - 29 %FjällrävenCanvas Belt Buckwheat BrownMSRP 34,95 €24,95 €One size
- newFjällrävenAbisko Midsummer Shorts Dusty Rose Women129,95 €Available Sizes:36384042
- - 40 %FjällrävenSingi Flanell Over Shirt Black / Iron Grey WomenMSRP 199,95 €119,95 €Available Sizes:SM
- newFjällrävenVardag Sweatshirt Dawn Blue Men99,95 €Available Sizes:MLXL
- newFjällrävenHigh Coast Cool T-Shirt Port Women59,95 €Available Sizes:XSSML
- newFjällrävenÖvik Travel Shirt Dark Navy Men109,95 €Available Sizes:ML
- newFjällrävenReversible Bucket Hat Dusty Rose / Fossil54,95 €Available Sizes:S/M
- newFjällrävenÖvik Lite Shirt Fossil / Chalk Rose Men89,95 €Available Sizes:ML
- newFjällrävenÖvik Travel Shirt Chalk White Men109,95 €Available Sizes:MXL
- newFjällrävenAbisko Trail Stretch Pants Dark Navy Women209,95 €Available Sizes:42
- newFjällrävenWalk With Nature T-Shirt Suede Brown Women49,95 €Available Sizes:SL
- newFjällrävenWalk With Nature T-Shirt Chalk White Women49,95 €Available Sizes:ML
- newFjällrävenHigh Coast Hike Shorts Black Men109,95 €Available Sizes:48505254
- newFjällrävenForest Mirror T-Shirt Navy Men54,95 €Available Sizes:MLXL
- newFjällrävenSten Jacket Suede Brown Men239,95 €Available Sizes:MLXL
- - 40 %FjällrävenÖvik Path Knit Pullover Patina / Misty Green WomenMSRP 229,95 €137,95 €Available Sizes:XSSML
- newFjällrävenSten Jacket Dark Navy Men239,95 €Available Sizes:MLXL
- - 40 %FjällrävenVardag Pile Fleece Jacket Black WomenMSRP 199,95 €119,95 €Available Sizes:ML
- newFjällräven1960 Logo Badge Sweatshirt Chalk White Women119,95 €Available Sizes:SML
- - 40 %FjällrävenSingi Flannel Over Shirt Patina Green / Deep Patina WomenMSRP 199,95 €119,95 €Available Sizes:ML
- newFjällrävenVardag Hoodie Chalk White Women129,95 €Available Sizes:SML
- newFjällrävenHigh Coast Windbreaker Dusty Rose Women209,95 €Available Sizes:XSSML
- - 50 %FjällrävenLogo T-Shirt Dawn Blue WomenMSRP 49,95 €24,95 €Available Sizes:XS
- newFjällrävenHigh Coast Pocket Bag Mellow Yellow49,95 €One size
- newFjällrävenCanvas Belt Dusk39,95 €One size
- newFjällrävenHigh Coast Crossbody Hip Pack Clay69,95 €One size
- newFjällräven1960 Logo T-Shirt Chalk White Men49,95 €Available Sizes:MLXL
- newFjällrävenAbisko Hike Pants Black Men179,95 €Available Sizes:48505254
- newFjällräven1960 Logo Långtradarkeps Cap Dusty Rose44,95 €Available Sizes:S/M
- newFjällrävenTravellers MT Shorts Dark Navy Men119,95 €Available Sizes:48505254
Why is Fjällräven a WIR DENKEN UM brand?
The Swedish brand attaches great importance to a responsible approach to people, animals and nature and promotes awareness for a mindful use of the outdoor habitat. As a WIR DENKEN UM brand, Fjällräven is characterised above all by the following points:
- The company is committed to responsibility throughout the supply chain
- The company pursues an environmentally friendly, resource-saving production policy
- The company is actively committed to environmental protection and promotes environmental projects
Outdoor gear for generations
Since 1960, Fjällräven designs have focused on durability - the most important aspect of sustainability, but one that often receives less attention. A well-worn jacket is full of memories and a blessing for the environment: "We design products that - with little care - last a lifetime. We use materials that are durable. We develop products that are easy to repair. And we design timeless clothing that doesn’t go out of fashion."
In addition, the focus is on functionality - and the balance between functionality and environmental impact is important. For example, Fjällraven uses Eco-Shell, a PFC-free, breathable and waterproof material. Fjällraven’s main material, G-1000, a breathable, waxed - and thus water-repellent - cotton-polyester fabric, is now available in an eco-version: made from organic cotton and recycled polyester. Incidentally, the Swedish brand’s goal is "to inspire more people to enjoy nature and at the same time leave the warehouse in a better condition than they found it".
A little boy with innovative ideas
The history of Fjällräven begins in 1950 in the small town of Örnsköldsvik in Sweden, where the 14-year-old Åke Nordin and a friend went on a hike and noticed that the backpack is not as comfortable as it should be. Åke Nordin then decided to design his own model.
The wooden frame ensures a better weight distribution and a better ventilation. The first interested people were Sami reindeer owners. Since they are usually on the road for a very long time, it was especially convenient for them that this backpack is comfortable to wear even under heavy loads. When Åke Nordin completed his compulsory military service, he realized that not even the country’s leading elite federation had equipment that would satisfy the requirements. And so he decided, 10 years after his hike and the first ideas for backpacks, to found the company Fjällräven.
From the studio appartement to the stores of more than 20 countries
At the beginning the headquarter of the brand Fjällräven was a one-room apartment of the family in the suburb of Örnsköldsvik. Since then, many years have passed by, and Fjällräven has been successfully on the market for more than 60 years. The Swedish outdoor equipment manufacturer Fjällräven is still facing the same challenges: innovative and clever solutions, continuous improvement of materials, less weight and more freedom of movement.
Fjällräven does not follow fleeting trends. The brand can be recognized by the small fox, its functionality, durability and the perfect fit. Fjällräven’s products are now sold in more than 20 countries. Some - such as the Greenland jacket, the Vidda pants, the Kånken backpack and the Expedition down jacket - have developed over the years into genuine classics in the outdoor world. The manufacturer is constantly working on the development of materials, solutions and designs for new favorites - especially in outdoor apparel.
The guiding principle of the brand - pure nature
Fjällräven wants to develop outdoor equipment, which makes nature experience up close. Nature is an important point that marks and inspires the whole brand. Because when you are on the road in nature, you can see exactly what is missing or what can be improved and that is how the best ideas for new innovations come about.
The nature also plays an important role in the production of the products. Therefore, protection of the environment is an important issue for Fjällräven. In doing so, the company wants to keep the negative environmental impacts of its activities as low as possible. This is the only way to ensure that the following generations can enjoy the beauty of untouched nature as well. Fjällräven tries to select suitable raw materials and to reduce the consumption of water, energy and chemicals. Animal protection also plays an important role, therefore, the process of extracting down is one of the most rigorous of the outdoor industry.
In addition, Fjällräven introduced The Fjällräven Way in 2013. This is an initiative that sets guidelines for sustainability. The symbol of the initiative is a compass. In the same way as there are four cardinal points, the compass has four trading directions which are of great importance. The N stands for Nature & Environment, the E for Economy, the S for Social Responsibility and the W for Wellbeing. With the products of Fjällräven you will be optimally equipped and get new and improved innovations. Besides, you are doing something good for the environment.