Armada
The early 2000s were a time of awakening - the boundless freedom of board sports and surfing was rather little established in skiing until then. However, this changed when a group of skiers and a photographer set off and founded Armada.
Armada Highlights
- - 38 %ArmadaARW 88 23/24 Skis WomenMSRP 549,95 €339,00 €Available Sizes:171176181
- - 22 %ArmadaDeclivity 92 Ti 23/24 SkisMSRP 699,95 €549,00 €Available Sizes:172
- - 30 %ArmadaDeclivity 23/24 SkisMSRP 849,95 €599,00 €Available Sizes:185
- - 43 %ArmadaLocator 88 23/24 Skis WomenMSRP 699,95 €399,00 €Available Sizes:152
- - 38 %ArmadaARV 88 23/24 SkisMSRP 549,95 €339,00 €Available Sizes:156161166176
- - 34 %ArmadaARW 84 (Short) 23/24 Skis KidsMSRP 299,95 €199,00 €Available Sizes:133143150
- - 38 %ArmadaARV 116 JJ UL 23/24 SkisMSRP 799,95 €499,00 €Available Sizes:165175
- - 20 %ArmadaTantrum 23/24 Skis KidsMSRP 399,95 €319,00 €Available Sizes:147
- - 45 %ArmadaARV 100 23/24 SkisMSRP 649,95 €359,00 €Available Sizes:158
- - 22 %ArmadaARV 84 Long 23/24 SkisMSRP 359,95 €279,00 €Available Sizes:157164171
- - 34 %ArmadaARV 84 Short 23/24 SkisMSRP 299,95 €199,00 €Available Sizes:143150
- - 45 %ArmadaARW 100 23/24 Skis WomenMSRP 649,95 €359,00 €Available Sizes:158
- - 27 %ArmadaARW 116 VJJ UL 23/24 Skis WomenMSRP 749,95 €549,00 €Available Sizes:165175185
- - 43 %ArmadaARV 106 23/24 SkisMSRP 699,95 €399,00 €Available Sizes:172180188
- - 33 %ArmadaWhitewalker 121 23/24 SkisMSRP 899,95 €599,00 €Available Sizes:183
- - 35 %ArmadaLocator 96 23/24 Skis WomenMSRP 749,95 €489,00 €Available Sizes:157
- - 36 %ArmadaN Strive 14 MN incl. Stoppers Ski Bindings BlackMSRP 279,95 €179,00 €Available Sizes:90100115
- - 38 %ArmadaLocator 104 23/24 SkisMSRP 799,95 €499,00 €Available Sizes:162
- - 43 %ArmadaLocator 88 23/24 SkisMSRP 699,95 €399,00 €Available Sizes:162172
- - 35 %ArmadaLocator 96 23/24 SkisMSRP 749,95 €489,00 €Available Sizes:157164
- - 38 %ArmadaShift MNC 10 incl. Stopper Alpine Touring Bindings BlackMSRP 479,95 €299,00 €Available Sizes:110120
- - 36 %ArmadaStranger 23/24 SkisMSRP 699,95 €449,00 €Available Sizes:172
- - 41 %ArmadaARV 116 JJ 23/24 SkisMSRP 749,95 €439,00 €Available Sizes:175
- - 43 %ArmadaARW 106 UL 23/24 SkisMSRP 699,95 €399,00 €Available Sizes:164
- - 38 %ArmadaLocator 104 23/24 Skis WomenMSRP 799,95 €499,00 €Available Sizes:170186
- - 27 %ArmadaDeclivity 88 C 23/24 SkisMSRP 549,95 €399,00 €Available Sizes:176184
- - 20 %ArmadaARW 84 (Long) 23/24 SkisMSRP 349,95 €279,00 €Available Sizes:157164
- - 41 %ArmadaLocator 112 23/24 SkisMSRP 849,95 €499,00 €Available Sizes:173180
- - 34 %ArmadaN Strive 14 GW incl. Stoppers Ski Bindings BlackMSRP 239,95 €159,00 €Available Sizes:90115130
- - 42 %ArmadaARV 94 23/24 SkisMSRP 599,95 €349,00 €Available Sizes:178
- - 45 %ArmadaARG II UL 22/23 SkisMSRP 899,95 €499,00 €Available Sizes:187
- - 38 %ArmadaN Shift MNC 13 incl. Stoppers Alpine Touring Bindings Armada BlackMSRP 529,95 €329,00 €Available Sizes:90100
- - 70 %ArmadaGypsum Ski Jacket Splash WomenMSRP 239,95 €71,95 €Available Sizes:XS
- - 57 %ArmadaReliance 88 C 22/23 Skis WomenMSRP 699,95 €299,00 €Available Sizes:152
- - 31 %ArmadaN Strive 14 GW incl. Stoppers Ski Bindings SandMSRP 229,95 €159,00 €Available Sizes:115
- - 50 %ArmadaSterlet Insulated Ski Jacket Burgundy WomenMSRP 269,95 €134,99 €Available Sizes:SM
- - 25 %ArmadaLocator 88 Climbing SkinsMSRP 199,95 €149,95 €Available Sizes:172
- - 28 %ArmadaN Strive 12 GW incl. Stoppers Ski Bindings Dusty BlueMSRP 179,95 €129,00 €Available Sizes:90
- - 49 %ArmadaARJ R + C5 23/24 Skis with bindings KidsMSRP 289,95 €149,00 €Available Sizes:103113133143
- - 49 %ArmadaARJ R + C5 23/24 Ski with Binding KidsMSRP 289,95 €149,00 €Available Sizes:113143
- - 28 %ArmadaN Strive 12 GW incl. Stoppers Ski Bindings BlackMSRP 179,95 €129,00 €Available Sizes:115
Why is Armada a WIR DENKEN UM brand?
The Amer Group, which includes the Armada ski
brand, is way out in front when it comes to responsible production and
sustainability. As a WIR DENKEN UM brand, Armada stands out in the following
ways:
- The company is committed to accountability throughout the supply chain
- It prides itself on ecologically friendly, resource-saving production
- Armada is mindful of resource-saving use of packaging materials and strives to reduce them to a minimum
Performance without compromise
“Responsibility is a mindset. In every decision we make, we have to consider our environmental impact,” – is how Armada's parent company, Amer Sports Group, describes its sustainability efforts. For Armada, this means a combination of free spirit and responsible production. That is why the ski brand stands for unconventional styles and freedom in skiing without compromise – whether on the slopes, in the pipe or backcountry. Most of the skis, for example, are manufactured at the Amer Group’s facility in Altenmarkt in Austria. Here, the goal is to constantly develop new technologies to manufacture products with less steam, electricity and energy. The ski factory's heating energy is generated from 100 percent biomass, and surplus energy from the factory is used to heat the facility’s office buildings in the winter. An important step at the Altenmarkt site for the upcoming years: Continued development of a circular economy.
Armada has all freeskiers´ needs covered
This feeling was the impetus to awaken a young and vibrant scene. What it meant was: The piste is for yesteryear! Now, it´s time for freeskiing! Armada jumped on the bandwagon, being a trailblazer and role model of the new movement. This shouldn´t come as a surprise, since even top skiers such as JP Auclair, Tanner Hall, JF Cusson, Julien Regnier, and Boyd Easley wanted to get rid of the chains of traditional skiing.
Their quest was to live their own skiing dream. And this very dream significantly differed from everything else you could find in the conventional ski circus of pros and amateurs. That was how the first independent ski brand came into existence, in which five young lose cannons strutted their stuff under the name of “Armada”.
Accordingly, Armada harbors a broad range of freeskis. Being one of the first brands to make this sport popular and, actually being somehow synonymous with the sport, an elaborate product range is a must-have. Armada subdivides its range of freeskis into four categories: Freestyle skis, freeride skis, all mountain skis, and touring skis. Whether on piste, powder or backcountry, the Armada skis are up for any terrain. In addition, the ARV freestyle guard also offers kids' models. They have similar centre widths to the all-mountain skis, but the ARV is designed specifically for freestyle action. This also explains the clear tendency to jib, butter and nosepress tailpress action.